Spell Up is a game that helps people improve their English by speaking to their web browser.
Spell words aloud and watch each letter appear as a little block as you say it. Build up a tower of words as high as you can. It’s kind of like spelling bee Jenga.
The site received more than 4 million visits, with more than 56% of users coming from countries where English is not a native language.
We designed a full alphabet – complete with alternates for commonly repeated letters – in five different colourways.
We also created a short animation to introduce the project:
Credits
Creative agency:
Google Creative Lab LondonCreative lead:
Xavier BarradeDesigner:
Hana TanimuraCopywriter:
Justin LiProducer:
Alex de CastroBuild:
Hello MondayFilm animation:
NOMINT