Project Jacquard™makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.

We partnered with Google ATAP, who developed the interactive fabric, to name, shape, and position Jacquard™.

Levi’s® is the first partner we joined forces with to create and bring interactive Jacquard™ garments to consumers.

Visit atap.google.com/jacquard or watch our launch film below to learn more about Jacquard™.

Awards

Cannes Grand Prix – Product Design, Impact & Innovation
D&AD Wood Pencil – Product Design, Innovative Product Design
D&AD Graphite Pencil – Digital Design, Tech Innovation
2016
2016
2016

Credits

Creative agency:
Google Creative Lab London
Creative leads:
David Bruno
João Wilbert
Tech:
Zebedee Pedersen
Design lead:
Hana Tanimura
Design support:
Jack Beveridge
Adeline O'Moreau
Producer:
Alex de Castro
Photography:
Robert Couto
Film director:
Cale Glendening
Film production:
Across The Pond
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