The Singing Alphabet

The Singing Alphabet

In 2011, Mother London and Thames & Hudson published a children’s book titled The Ministry of Letters: Operation Alphabet. Its purpose was to get kids excited about words, language, and the power of storytelling.

Later, to expand on this theme, Mother released an app designed to help children learn phonetics through play. As lead designer on The Singing Alphabet, my role was to design the UX, UI as well as to create the lowercase letterforms / singing characters.

In it's first week of release, The Singing Alphabet ranked in the top 10 paid-for educational apps in the US and Top 10 paid-for UK apps. It became the number 1 paid-for educational app in the App Store. and was selected as the “Best Educational App for Kids” by The Observer.

Creative agency:
Mother London

Creative lead:
Al MacCuish

Hana Tanimura
Jim Bletsas

Tech lead:
Jon Andrews

Charlie Inman