Spell Up

When WebSpeech (a new voice recognition API) was added to Google Chrome, we wanted to introduce it to the world in a playful and useful way.  That's why we made Spell Up: a game that helps people improve their English by speaking to their web browser. 

The site received more than 4 million visits, with more than 56% of users coming from countries where English is not a native language. It was picked up by both educational and tech press, with social media posts showing it being used from people's living rooms, to classrooms all over the world. 

Webby Awards – Mobile, Family & Kids (2015)
One Show Awards – UX (2015)
Creative Circle Awards – Gold in Design (2015)
Creative Circle Awards – Silver in UX (2015)
Lovie Awards – Gold in Website, Games (2014)
Lovie Awards – Gold in Website, HTML5 (2014)
Lovie Awards – Gold in Mobile, Education and Reference (2014)
FWA – Site of the Day & Mobile Site of the Day (2014)
Awwwards – Site of the Day (2014)


Creative agency:
Google Creative Lab London

Creative lead:
Xavier Barrade

Hana Tanimura

Justin Li

Alex de Castro

Hello Monday

Film animation: