Several NGOs were distributing printed materials in Western Africa to teach people how to avoid contracting the Ebola virus. But many of the materials used in areas with low literacy rates relied heavily on text, and even if read through thoroughly, tended to be complicated and confusing.
With the help of UNICEF and Médecins Sans Frontières, we developed a language-agnostic iconographic system and used it to create two simple posters: one about prevention, and one about recognizing the symptoms of Ebola. Text is supportive to the visuals, which are as clear and straightforward as possible without being sensational.
The posters are designed to be easy to reproduce, legible in black and white, customisable — and for the characters they depict to be as universal as possible.