When the Ebola outbreak happened in 2014, NGOs were distributing printed materials to teach people how to avoid contracting the virus.
Many of these text-heavy materials were distributed in areas of Western Africa with low literacy rates. And even if read through carefully, they tended to be complicated and confusing.
With the help of UNICEF and Médecins Sans Frontières, we created a language-agnostic iconographic system designed to be as universal as possible, easy to reproduce, and legible in black and white.
We used the icon system to create two simple posters: one about prevention, and one about recognizing the symptoms of Ebola.
Text is supportive to the visuals, which are as clear and straightforward as possible without being sensational.