Bujji's Story

India has the one of the world's largest digital gender gaps. Every second, three more Indian people experience the Internet for the first time – but only half as many women as men are online, and just 12% in rural areas.

To address this and make sure women don't get left behind, the Google team in India launched the "Internet Saathi" program, which aims to help women in rural India get online in three steps. First, by giving them access to devices (+data packages). Second, by giving them training on how to use those devices and access the Internet. And finally, by tasking them with bringing those devices and that knowledge back to their communities, to teach yet more women about how Internet access is relevant and useful to them.

In April 2016, a small team from Creative Lab travelled to India to research and document the program. We learned that women in rural India are the heart of the home – the backbone of their families, and the nexus of their communities. We further observed that, when a woman gets online, she uses the power of the Internet to help those around her; it causes a ripple effect with benefits to many.

The footage we captured during our visit demonstrates one Internet Saathi's impact in her community: a woman named Bujji, from a small village in Andhra Pradesh.

Creative agency:
Google Creative Lab London

David Bruno
Kate Baker
Hana Tanimura
Max McCabe

Max McCabe

Documentary photography:
Hana Tanimura

Translation / language support:
Sweta Kutteri

Marketing manager:
Thomas Palm

Olaya de Marcos